Quite often, virtual gambling institutions use incorrect tactics in their work: they offer customers a huge number of diverse games, but at the same time they completely forget them. In this case, the operator needs to be asked for help to the aggregator, which is a kind of link between all participants in the gambling business.
Content:
- Functions of the aggregator in virtual gambling establishments
- Services gambling suppliers
- Games management
- Uniform and favorable conditions
- Unified Support Center
- Default game software
- Customization tools
- Unified Bonus System
- Traffic rate
- Tools for the local market
- A few words about regulatory issues
- As withdrawal
BetProduct specialists, the largest in the field of gambling business, told how operators to implement a certified software that will be required for this and how the aggregator will be engaged.
Functions of the aggregator in virtual gambling establishments
Game aggregation is the process of embedding a single API protocol, with the result that the operator will open access to the summary of various developers. In this case, the aggregator is responsible for the transaction, technical implementation, and will also accompany the further work of the site, technical support and perform other actions prescribed under the terms of the contract. Having accepted such a decision, the owner of the gambling platform will receive a bonus in the form of saving time and means on connecting, further management and updating software. Recently, the services of such studios are in great demand that they could not entail a sharp increase in proposals. Companies created not so long ago, offer their customers an extensive range of games of popular topics, while not paying attention to creating a technical basis for such software.
5 basic signs of a qualitative supplier of game software:
- Many diverse gaming software;
- One integration is several developers;
- Unified Back-Office for all software;
- Conducting software updates without further implementation.
Is it possible a universal resume Software for all sites?
Despite the fact that there has many advantages with such integration of game software, without nuances. The aggregator provides a single package that contains over 1000 games. Such an approach allows you to significantly simplify the process of supplying services to end users and reduces the mass technical load on the power of online casino.
As a result, the operator transmits its obligations to ensure the functioning of the site, and it leaves marketing and work with clients. The problem is that the endless universal set of software for all markets and consumers is a practically unresolved task.
According to BetProduct specialists, the issue of versatility to suppliers is better to consider under a different perspective: if the creation of a single summary suitable for all operators, players and jurisdictions is unrealistic, then the product is just necessary to localize. By resorting to this decision, you can immediately solve a number of problems:
- Minimizing the market expenses of the Owner of the Online Casino on personalization;
- Increased demand for localized software;
- Improving the efficiency of the functioning of bonuses and analytics.
This approach leads to the fact that the aggregators cover all available games, attract millions of customers, and the owners of virtual gambling institutions can choose between the introduction of thousands or hundreds of various software, but only more in demand from the target audience.
We give a BetProduct as an example, which supplies gambling by order of hundreds of developers. Among them, you can find such giants like Endorphina, Spadegaming, Betsolutions, Ezugi, Habanero, OneTouch (Hub88), TVBet, Playson, Spinmatic, Tom Horn and many others. Each of them in its resume has up to 200 cross-platform software for diverse customers. You can download both the original package in full and personalized list. Through the use of a single back-office to the final consumer, the software will be delivered without the slightest problems. The company works only with licensed software and complies with the requirements of world legislation in the field of gambling.
Services gambling suppliers
In the global market for gambling entertainment, the aggregation took a whole niche. The owners of the virtual casino must understand that not only the range of gaming software is responsible for the success of their institution, but also the management system. The analytical department of the BetProduct compiled a rating of additional services provided by popular gaming software providers.
Games management
Thanks to the option search and select the filters, the owners of the virtual casino will simply and quickly change its settings. The main factor for users is the convenience of the site. In most cases, novice players want to cover all the options offered by the Online Playground. Regarding regular customers, then they are more important than the minimum temporary costs of access to favorite games. There is a whole list of criteria for categorization:
- topics of the game;
- developer;
- return percentage;
- frequency views on the platform;
- rates;
- variety of payment systems.
This list is not limited and you can always add parameters such as language location of software, currency and playback platform.
Uniform and favorable conditions
For profit of the Supplier means the percentage of the realization of gambling in the developer. If a direct contract is concluded between the operator and the studio, then, most likely there will be a higher commission and additional maintenance costs. Due to large volumes of implementation by virtual gambling institutions, aggregators offer more favorable conditions for cooperation, implying a fixed percentage of the monthly revenue of Online casino. It is worth noting that this is a payment for all resumes.
Unified Support Center
Using the caliper provides owners of virtual gambling solve all technical issues related to the provision of software players in one place. After integration, the aggregator will closely interact with the platform, and if necessary, even negotiate with software developers.
Default game software
The Owner Online Casino first finds out about the appearance of new items and can independently connect or reject it. In general, new products, local updates, the expansion of technical capabilities and other additions are connected as quickly as possible and simply.
Customization tools
Without interface management tools, the program simply cannot exist. They allow you to distribute software by category, create subsections, customize the system of recommendations on games, taking the basis of statistical and other platform indicators. In the package can be like basic interface templates, like design, designed individually with personalized tools.
Unified Bonus System
The modular system includes tools for controlling and analyzing bonuses for each category software and on the site in general. The owners of the virtual gambling platform receives a set of bonus proposals and activates only those that will definitely attract new customers. Such a system allows players to immediately receive an unlimited number of identical or different bonuses, while remaining within the law. A filter is provided that allows you to distribute bonuses by such indicators as:
- type of;
- the size;
- currency;
- Establishment.
Traffic rate
If a virtual gambling establishment of significant sizes, then problems can be observed at the speed of playing games. To minimize similar problems, the aggregator ensures uniform and uninterrupted processing of the entire transmission volume, while the stable functioning of high-performance software of different developers. When conclusted contacts directly with developers will significantly increase the load on the site, since there will be a non-combined hosting center in the processing of information, and several, and in different parts of the planet.
Tools for the local market
For game providers, this criterion is of particular importance, since the main flow of customers is mostly its local markets. What does this mean for players:
- Regional support;
- The ability to bet in local currency;
- Favorable conditions for sharing funds in a single payment system.
It is worth noting that gaming preferences also depend on the country. Gambling-supplier provides the ability to personalize the site for almost all popular regions and legal regulation regimes.
A few words about regulatory issues
Gambling suppliers work exclusively with licensed and certified in accordance with the requirements of major world jurisdictions by software. The aggregators must constantly follow the relevance of laws relating to the sphere of gambling in order to provide only legal software.
As withdrawal
Using the aggregator allows operators to remove part of the duties, leaving only financial and marketing issues. Collaboration allows virtual gambling institutions to save strength and resources, while quite quickly become successful.