2020 significantly changed the structure and process of gembling. His development slowed down, and financial indicators decreased. The main cause of what happened is a corona pandemic that covered almost the entire globe. However, the situation, in general, in gambling business is not so bad.
Content:
- Gambling vertical. Trends 2021
- Mobile Gambling Rights Rights
- Igaming and virtual reality, active implementation
- Blocked and VR-Gambling
- Black gambling market abroad and its growth
- The impact of the emergence of difficulties on the segment
- Users preferences are changed, why and how, the prospects for changes
- Online market, new directions, implementation of their and non-standard cases
- Big Data
- CRM system
- PWA applications
Installations on Earth suffered losses, and large, and online, especially in those states where work online them is permitted and legalized, on the contrary, showed significant growth. Increased profit and attendance of these institutions.
Experts, assessing the results of 2020, gave a forecast for the current 2021. According to their estimates this year, the profits of gambling institutions will grow at least 7%. And Europe predict a sharp rise of profits that will be obtained from the Games (digital first). At least 33% will increase the revenue part of the budget in the total amount of services provided, games (gambling).
The situation that has developed for today was studied by companies operating online. They made a forecast for the current year. It is indicated that the growth will continue with increasing the pace, there will be nontrivial approaches and outlined game trends.
Gambling vertical. Trends 2021
At the IGaming Market this year, they will depend on the characteristics of customer behavior, as well as from coronavirus changes in the principles of activities. It should be noted that the operators of gambling Internet establishments, for the most part, are focused on research analysts, which studied the needs and behavior of the clientele of online institutions. Based on their conclusions, they adjust their activities.
Mobile Gambling Rights Rights
The analysis is made on the basis of surveys conducted within 4 years, from 2017 to 2020. In the first, 2017, year only 10% of respondents used for gambling Mobile devices. Over the next three years, the indicators grew, and 2020 has already reached almost 50% of users who play online casino using mobile devices. Studies were carried out abroad, there are no accurate data in our country.
Joint Study of the European Association of Gambling (Abbreviated EGBA) and H2 Gambling Capital confirmed the conclusions indicated above. According to their report in the 2020th year, the gambling business of 45.6% of profit was obtained with the involvement of mobile devices. Experts predict the growth of this indicator to 50.8% (2021-2222). If this happens, it will exceed traffic from computers.
Most likely, the tendency to increase will continue and by 2025 revenues obtained using mobile devices will significantly increase and will reach 58.2%. In addition, it will grow by the number of players who use their gadgets for online gambling, will increase the time conducted by gembler behind the mobile device. Such growth is associated with the fact that the introduced technologies (mobile, naturally) became:
- more affordable;
- Usability indicators, and equal and power improve.
Now without any failures, as well as without losing the quality process, live-games work, as well as a variety of slots having three-dimensional graphics. It is noted that in this situation, the departure (mass) from the PC / Mac used will not be. But online gambling will move to an increase and strengthening of the mobile component. This trend for a long time will definitely continue.
Waiting for an increase in Mobile-traffic, operators abroad strongly promote game mobile applications. And the number of sites officially recognized, increases. They will be offered a mobile software for the game, which can be downloaded to your gadget. And this is done, bypassing Google Play. The fact is that this service is not provided on this resource. Online games (gambling, naturally) on this service are not presented (forbidden content).
Igaming and virtual reality, active implementation
Virtual Reality (VR) is a world that is created by a digital system (artificial, and not real). You can interact with VR only with the help of special controllers and special VR glasses. In Gambling, such technology appeared in 2015. It was used on SLOTSMILLion launched in the same year. Special headset helps the player to move into a virtual casino. There he can take a walk through the halls of the institution. He can even sit down at one of the table and play. And not only people who are not familiar to him, but with friends.
It was the first stage of virtual reality. The next Live casino opened, where VR-technology was used, and customers were able to communicate with other players and could already join any table.
The process of the game and the accompanying effects is carried out in a special studio. From this, let’s say, the center is broadcast online, during which high-tech 3D cameras are used. They help the client to plunge into a virtual game using the VR headset.
In the current 2021, VR technology is still deeper into the gembling industry. In the mobile sector of gambling begins the integration of VR elements. The goal is simple. The virtual world is transferred to smartphones and tablets, and users of these mobile devices through them get free access to it.
However, some difficulties that arise:
- VR developments are associated with large investments, the software for them is extremely expensive. Not everyone can afford similar spending and investment.
- VR technology is very expensive. For example, a special helmet for VR-gambling stands within 100 dollars. Not everyone can purchase it.
High prices do not allow to increase the number of users of virtual reality to the maximum.
Blocked and VR-Gambling
Speech. In this case, it is not about payment of services in cryptocurrency, in bitcoins, in particular, but on the transfer of gambling institutions in the blockchain. Users, for the most part, appreciated this idea positively, because gembling, therefore, goes into the shadow, keeping the anonymity of its customers. In addition, many electronic wallets have been developed for cryptocurrency, allowing to maintain anonymity, both settlements and customers. The developers are also on this idea.
It is expected that in the current 2021, cryptocurrency displaces fate money and payment for gambling (rates in the game) will be accepted only in bitcoins or other cryptogenges, on the game sites created for this. Payments will be performed instantly, which is inherent in the blockcha. This circumstance will raise the players.
But sooner or later, as analysts say, state supervisory authorities will pay attention to the calculations in Geplinning in cryptocurrency. This will lead to the introduction of new additional rules, possibly restrictions.
Output:
- Operators must be prepared for future changes;
- From traditional methods not to refuse.
Black gambling market abroad and its growth
Analysts are also noted that in 2021 in foreign countries traffic from operators that do not have licenses will increase. According to experts, this is due to:
- the closure of land establishments;
- introduction of locked;
- Forced stay at home.
Thus, the corona pandemic contributed to the development of the Black Market in Gambling abroad. The trend towards its increase confirms and the report of PricewaterhouseCoopers (network of companies engaged in auditing and consulting). The report states that in the period 19 and 20th, unlicensed gambling institutions chose over 200,000 people. On rates raising resources, about the same number of users. They accounted for 2.5% of all visits.
As an illustration to the above. In the UK, the black market visited 27 million users. Profit made up more than € 2.4 billion. The situation, apparently, will be aggravated in 2021, since legal activity abroad is either limited or prohibited for a quarantine period. Therefore, a significant part of the operators will be easy to be in the shadow, on the black market.
The impact of the emergence of difficulties on the segment
Igaming sector grows every year. Turns it is increasingly increasing and the number of users. Accordingly, the state through their supervisory departments strengthen control over the sector in order to replenish the treasury. As a result, many operators abroad work will significantly complicate. Tightening licensing and regulation laws for gambling, as not as sad, are constantly revised. Changes related to gaming business are entered with enviable regularity. They establish all new and new working conditions, as well as her rules.
Legislation last year in relation to gembling tightened. This is due to the pandemic, and with the growth of the gembling itself on its background. Forbidden and restrictive measures:
- In Spain, advertising gambling and services is allowed from 1:00 to 5:00 and only.
- In the UK, when playing money, it is forbidden to use money received on credit.
In Curacao, new legislative norms concerning gambling. In force, they will enter in 2021, in the first half. One of these rules is a ban on customer service who live in countries where online games are prohibited.
Will affect the limitations of the money players. They are introduced to combat ludomania. In many countries, limits are like daily, so monthly players were limited. Spending them got into the framework.
In Belgium, as well as in Finland, the player can spend no more than 500 euros, no more than 2000. In the UK, it is proposed to reduce user limits and limit the maximum deposit of 50 euros per day. Whether the restrictions entered in connection with the pandemic will be canceled – there is no answer yet. It remains only to guess. But earlier the second half of the current, 2021, the year of removal of prohibitions and restrictions should not be expected. Competition in the gambling market will increase sharply, because in 2021 it is expected to attract large sums of money, more than 1 trillion dollars (this is what Juniper Research).
And such expectations always attract a large amount, in our case, online games operators. And since the competition will increase, the leaders will have to invest more in directions that are considered promising and, naturally, in marketing. But, according to the Gambling Craft, the emerging complexity opens up new opportunities.
Although licensing becomes tougher, most countries are still trying to make online games (gambling, naturally) to make legally, because then the receipts in the treasury will increase. In this case, it appears the opportunity to expand the audience and mastering new markets.
Competition is enhanced, and regulation is tightened. These two factors will lead to a more dynamic growth of the gambling market. And this eventually will lead to the fact that the game will become more responsible, and the protection of customer rights and users will improve.
Users preferences are changed, why and how, the prospects for changes
The online market is developing quickly and dynamically, and gembling, one of the most promising its directions is marked by rapid growth. Market participants, both operators and providers, are stiguously invested in promising areas calculated in the further profit, at times exceeding the investment. In Gambling Craft, an analysis of the gambling market was carried out, according to the results of the analysts indicated the advanced sectors of this segment (Igaming).
The most promising directions (Top-3):
- Casino telegrams;
- Live Casino;
- VR Games.
The analysis showed that Telegram is most suitable for organizing games (gambling, first of all). He is the most convenient. Access to the online game is possible even when online casinos are not available from other devices, and gembling traffic is blocked.
Such an opportunity appears at the player when he launches the Bot Telegram, which becomes an intermediary between the client and the ignoral institution online. NEOMiddle to the site of the casino player does not fall, but performs its actions in the messenger chat, where he does rates, opens a deposit or removes money, gets bonuses and t. D. Chat for this features a set of commands.
The algorithm of the game itself is registered on the site of the casino. The game is not interrupted, even if the mobile Internet is weak. True, image quality is suffering, the picture is bad.
Live Casino. Many players are looking for online institutions with live games and ignore the platforms that are missing. The reason is simple, dealers:
- Languages do not own;
- Not all hour belts serve.
And as a result of research, it was found that users are increasingly make a choice in favor of Live games. Therefore, in 2021, Live Casino is the most promising direction, the investment in it is the most profitable. VR Games. While this year, they remain only a perspective with a large future, since the emergence of a multitude of virtual reality proposals on the market. But today, VR games require only costs, and there is no significant, and there is no big income yet. Those operators who will take this niche in the near future may be in the leaders of this segment.
Online market, new directions, implementation of their and non-standard cases
New offers, new directions on the online market is possible only using advanced technologies and marketing. The most workers, and, consequently, actual, cases (according to Gambling Craft), which should be explored and, if possible, launch to work, as follows:
- Big Data;
- CRM system;
- PWA applications.
Big Data
Under this term implies storage and processing of large data arrays. In the process of working with data, new methods are applied, since the old are not able to handle such volumes. Information growth (global) in zettabytes:
- 2015 – 6.5;
- 2020 – within 44.
And by 2025 an increase of 10 times is expected. It is clear that new technologies are needed for processing, and Big Data is one of them.
In gembling with its help you can:
- collect information for reports (financial and analytical);
- analyze the target audience;
- competitors;
- legislation and changes in it;
- analyze custom preferences; • Evaluate new gaming products.
In addition, it was possible to ensure the highest security, both users and the operator itself. You can also identify both gamers, thereby participating in the treatment of them from the dependence.
CRM system
In essence, this is the control system. The main purpose of its purpose is to build the relationship between the operator and users, keeping the latter and increase their number. In addition, this is monitoring the process, identifying points of growth and weak points, as well as the calculation of possible spending and profits.
Main functions:
- Customer Information Collection. The frequency of visits, the choice of games, the time of stay on the site, the frequency of the output and replenishment of the deposit, for what amounts they are carried out. All this information is analyzed and on the basis of the analysis obtained, the operation of the operator with users, the choice of directions and cash investments in them is built.
- The information accumulated on the client allows not only to predict a focusing interest, but find opportunities to keep it on the site. 3. Storage of contact information.
- Detection of users whose potential is high. Thus, marketing efficiency increases.
- Data exchange between establishment units. This increases the efficiency of the work of the establishment, and its operations are optimized, the quality of work with the clientele increases.
PWA applications
In essence, these are applications that are considered progressive. The share of such applications on the online game market is expanding almost daily. This is due to the fact that in their development, and, consequently, the market segment is actively investing significant funds leading global companies, such as Apple. Does not lag and google. Gambling establishments are also interested in similar applications. They, as it turned out, can help increase the number of players to the operator. Mobile gembling, the growth of which will continue in the current, 2021, but also within the next few following. Establish similar applications directly in the browser, they do not require additional software. The most suitable for working with PWA applications – Chrome browser, is very suitable for Safari.
Brief withdrawal from all the above. 2021, as analysts consider, will be successful, and the most successful, for the gambling industry. Despite the pandemic associated with it of any kind of quarantine, locomotives, restrictions, prohibitions, despite the fact that the legislative authorities all the time tighten the requirements for gembling, he will still continue his height. The audience will expand it, new technologies will appear, which will attract new players, and hold on the platforms of old.
Reminder to Russian users of online games. On the territory of the Russian Federation, the activities of gambling establishments, including slot machines, are allowed only in special zones (gambling, specially created). On the Internet, only tote and bookmakers that have an appropriate license are allowed to work. Can only take interactive rates.