At the moment, the development and introduction of all game-gaming on-line slots begins directly from the idea itself, when each project manager ponds the idea itself and the concept that starts shortness. The pros command will always discuss the theme of the game slot itself, makes the designer in the draft outline, prescribes all the characteristics. But at exactly, how to determine how much the game itself is in the market is requested? And here the representative of the company Gambling Craft comes to the game.
- Analysis of user requests – analytics and work of developer
- Trend or traditional?
- Slot machines
- Integration of simulators on foreign casino – to take or not “package”
- Batch integration of video gallets on the website of the online casino
So for the definition of the term – mechanics, t.E. A certain number of lines of payments, like the rams, which will be equipped with certain special systems, like bonus games, huge Jack – sweat, special characters, other features that will enable the decision taken in the documentation, as well as carry out all marketing research. This will eventually appreciate the situation itself, to understand how much gembing itself and the project will be attractive for every passionate player, and which changes to this sphere to the authorities. Certain representatives of this Gembling Industry consider – these research is extremely important. And in this spraying prescribe the following arguments.
In the very state of the company, experienced experts work, who so to speak at the level of intelligence feel the game market itself, understand – which games like players. Both domestic and foreign. So the work of each expert is important – its results will be shown, this simulator will help for a particular audience or not, how to prevent her.
The game itself will be checked by specialists – texts, plus to everything, there is a special stage of beta – testing with the players themselves. And the first, the testers themselves can check how much the gaming idea of the provider itself corresponds. Further, it is worth noting that in themselves, beta tests are paid special attention to the technical components, and participation in them take both new and experienced gamers. So, according to many players, like the developers themselves, the analysis will allow you to determine how good the machine is good, will his new players take. True, research will not give the answer – to which audience more this game is related to.
And to fully determine the amount of interest of each foreign player, determine how the latter can affect the development of the online slot – most experts resort to results for the results of marketing research.
After the analyst conducted – each expert will determine how the audience of each provider may look like ideally, what kind of game or part of it will attract a gembing industry, which there are problems in this direction of gembling, as well as usability. In the process of conducting the developers themselves, the behavior of each player will be studied, and new knowledge will take when developing a new game.
As Gambling Craft specialists noted in his speech, all developers conduct a thorough and objective analysis of the market itself to understand what age audience is to keep a landmark that it is worth correct what moments do not like in the author’s product or attracts a competitor’s projects.
When the slot itself is created, the marketing department does not stop the research work, to determine how much the final product is attractive for each ordinary consumer. And also, do users understand the rules themselves, as well as the functions of the game, which is worth writing in more detail.
As part of the collection programs, the subsequent analysis of the collected data, the developers themselves conduct a lot of research. So, for example, the focus group is a way that allows you to quickly collect data at the initial stage, when the developer still defines for itself the theme of the game, and does not have a clear plan, as it is to realize it in practice. The purpose of the presented groups is to practice the interest and preference of the player in practice, determine the ratio of the latter to one or another slot of a similar genre, formulate the wishes of the latter in relation to the mechanics of the apparatus itself.
In this direction, moderators will collect 6-7 groups, the number of 8 players, and a variety of preferences, age, and with them are discussing the subject of interest. But the truth is minus this method is that a number of participants can actively condemn the topic, other – will be more passive listeners. And to align this inequality can an experienced moderator who competently will hold work with all the participants of the group.
Ethnography method is also applicable – this is monitoring the gamer itself in the game process, and in the environment in which he plays more often in the online institution. This ideally will allow you to understand the audience, without tearing away from the game, the behavior of the player itself, problems and desires.
Many fans of slot machines choose the rotation of the ram in conditions as close as possible to home, because many studies are carried out in the house of respondents. And in this type of test, at least 20-30 players usually take part. If the provider itself focuses on an unfamiliar audience, especially from another ethnos, the study itself is a priority.
Playt is also one of the methods of observing the player, its manner of the Games in Slots. And it is he who will make it possible to calculate one or another hypothesis, to understand the very passion of the audience. And conduct such testing on groups of 8-12 people. And so, unlike the previously reviewed method of ethnography – the respondents themselves will visit the studio already the very developer itself or are found on neutral for all territories. And already here, players will play on the slots, and the observers themselves look like the latter perceive the simulator itself.
As part of the study, Aitreking moderators are used – this is a special technology when the researcher himself watches the player’s movement, as he behaves during the game where it looks and looks at the rules and much more. With this type of study, the principles of psychophysiology are also applied – this is fixed, the subsequent analysis of all biological parameters of the player filmed with the help of special. This study determines the psychological and emotional state of the player, even its physiological state throughout the game.
Special diary studies are also carried out. This is a simple method, within the framework of which remote work is provided with the respondents themselves. And within the framework of this method, you can establish what is unrealistic to track in a couple of hours of laboratory work. Or rather, it will tell me how to figure out how the player’s interest itself may change to a particular slot, and for a sufficiently long period of time.
Each player receives a questionnaire as part of the study, which he fills for 1-2 weeks at home. And further, they come into contact with the curator of research, give data to completed questionnaires, perform other assignments – can play until the winnings of a certain amount, before the onset of freespin, and so on. The presented type of study is carried out by the framework of groups of 15 people, and more. And here it is worth remembering that about 15-20% of participants will not reach the finish direct research, will leave a couple of days later.
Comparison with competitors. Another effective method that is actively used in the practice of developers, comparing its own and competitive disadvantages among themselves, establish weak / strengths. And in the modern market of virtual gembrodes there is a lot of licensed providers providing slots for each foreign player. And large companies in this direction hold many studies, on the basis of the results obtained – create unique slots.
At the same time, the results of the tests will allow a lot to understand the entire game audience, find out what at the moment the niche is free on the market, or relatively free to run the product to the market that satisfies all the needs of the player. As part of this study, providers themselves play on the slots of competitors, plus to all, attract independent respondents, watching how they are already playing.
In practice, there are a lot of research, many developers of the game software are resorted to. But it is necessary to correctly determine the test type itself, as well as competent, pick up the team of respondents. If the plans are the release of games for foreign players – there is no particular sense to attract as part of the research of relatives, colleagues, as well as local users. And all because it is so to speak the target audience, and for research – only foreign players are attracting.
And then the developers themselves are resorted to the help of English-speaking forums, as well as a foreign game community. This is a relatively loyal audience, whose users take part in many of the most different studies, especially if it is an opportunity to play on a new slot. Yes, and large, world-class providers also resort to the services of the specialized agencies themselves, which are engaged in the search for the respondents’ suitable for the customer.
Today, slot machines have a fairly popular view among modern gambling, both in the ground game house and virtual casinos. Due to all of this, the developers are actively developing enough on the world stage that this area, releasing new and new projects. And at the moment there is no specific consensus in the question that attracts players more – classic games or still trends.
And so one-time response is simply not exist on this issue, since foreign players with passion play both in classic slots, traditional simulators and video – slots with original game line, notation functions.
So the analysis of the modern gaming market allows you to select several separate groups of virtual slots in practice, which are more attracted by many users. And again the survey rises – a traditional game or a new-fashioned trend?
If we talk about the classics, then these are slot machines having a set of simple functions that are devoted to the topics that came to the virtual sphere from land casino. Huge popularities are enjoyed by the topics of the Treasures, historical adventures, for example, Book of Ra, Aztec Treasures and Columbus. Do not reset your positions and games with fruit and 7, as well as BAR characters, for example, all the same Fruit Fiesta, Crazy Fruits.
The described category also includes slots with elements of animation, funny and familiar characters. Crazy Monkey and Lucky Haunter. Taking into account the popularity of classics, the developers themselves often produce new slots on the modern game market that apply traditional topics. The latter will be similar in their technical specifications, rules with classical games, but are different levels of graphics, as well as sound accompanying.
Also popular game slots dedicated in their topics to cult film censors, as well as various trends. For example, a familiar Game of Thrones, released by the world provider Microgaming. It was the last one who presented to the players a game dedicated to the topic of the television series “Game of Thrones”.
Consideration also attracts a slot – Angry Birds from the world provider NOVOMATIC, created on the basis of a computer game of the same name. To attract a foreign player to the game, it is important to track which trends they are attracted, which is popular with their popularity at the moment. And therefore, the slots of this category have a bright plot, complex lines, as well as the original technical characteristics, give a lot of opportunities to player.
Sea topics. This is another popular topic among the players for a slot, which is ideal for those who love the sun and warmth, summer and beach. And these automata contain a lot of attributes for a wonderful rest, have a palette of bright colors, having received so charge of cheerfulness. And the list of these games falls like Big Kahuna or Bananas Go Bahamas.
The machines in which the national flavor is presented is a selection of exciting simulators dedicated to the history and traditions of one or another people, countries. So Thunderkick released the famous slot Esqueleto Explosivo on the game arena – his subject is the Mexican Day of the Day of the Dead. For example, Yggdrasil Gaming offers each player to plunge into the Brazilian carnival, playing in the brazil Bomba slot. Yes, and many providers produce a lot of lines of slots on the modern market on the topic of the East, orienting the game of Asian countries. And if the audience of the players is interested in the culture of a certain country, the people – developers conduct their experiments using the plot in the new game.
Money and wealth. It is also one of the most popular topics in modern slots, since most players play in the casino, in the hope of disrupting a considerable Kush Jack – sweat, become a rich. So players – superstitious people and believe, many believe that, launching a slot with wealth symbols, they so attract money into their lives, as well as good luck. And popular among them slot in this category – this is a Playboy from Microgaming, dipping each player into the world of luxury, wealth, society of beautiful maids, conceded from Playboy covers.
Also popular video – slots and subjects, sanctified vampires, mysticism. Such games choose mostly young people, and therefore providers produce the game of this line, focusing on the age group of the player in 18-25 years. And here already classic example is the game Blood Sucker from Netent.
No less popular and classic topics. These are automata where the game is devoted to such topics like football and basketball, cars on cars and other types of sports competitions. Such games are mostly designed for men, and the most popular game is football. And this is the basis for the basis of modern developers, and a bright representative – World Football Stars game. And many providers often produce game simulators on the eve of the loud sports leagues going within the world level.
Operators of many foreign virtual gaming institutions are trying to fill their own website with high-quality content, to attract new players, and to keep old users, do not give the player to go to competitors. And the most popular way to fill the site by games in a short time – sign the contract itself with the developer itself and at the output to get a ready-made package of slots with a license at the output.
But such a decision, according to a number of experts, has its own minuses. And minus lies in the fact that often the operator itself does not have the opportunity to choose one or another game in the package being purchased, because they are already getting ready-made. And as a result, on the sites of the foreign game house there are quite a few slots that users are simply not interesting.
And not to pay in the end for unnecessary to anyone’s games, to optimally specify with the provider about the delivery of a specific game, or before buying a package – to carefully familiarize yourself with its filling. Be sure to compare it filling with a package of package from other developers.
In the process of analyzing and studying the playing market itself, a separate, careful attention should be paid to the reputation of the provider, as the last interacts with potential customers. If the company itself has a good reputation, it always gives detailed answers to the questions left, as well as their recommendations, helps buy the necessary software, as well as organizes license design, as well as a bank account. So the consultant himself will negotiate all the details of the contract, will help you choose a ready-made solution, or form a package for each customer for individual requests.
The conscientious provider itself is always checking for its integrity, and independent auditors, because each player and the buyer of software can move to the study of the games supplied by them. When making a decision on the purchase of game software, it costs considerable attention to the quantity / quality of the supplied slot, the ability to add new games and models to it.
The more options for simulators in the asset, the more the potential is available to attract new players. And it is important that the games themselves are as diverse as much as possible, because someone loves the video – slot, but others are familiar with all retro – automata. And here you can select the following packages of exciting games – Just for the Win or, for example, ELK Studios, Netent, and so on.
They always supply high-quality slots on the gaming market, having 3D – graphics, animated elements, and just new features. Even by issuing cooperation with leading developers – pay attention to whether there is a software new, as it is regularly updated. It is important to take into account the fact that the slot itself should work without bugs, as and comply with all the trends of the gaming industry. As an example, new slots should be created on the basis of HTML5, because it will only work on a PC and mobile phone. And this is relevant, since many players play mobile or your tablet.
In accordance with the latest studies conducted in 2018-2019 – about 55% of profits in the asset of developers fell precisely on mobile versions of the game. Yes, and the advanced providers in the market give each customer a chance to add a new functionality, for example, to connect a progressive jack as part of a slot – sweat, or the opportunity to buy a bonus game.
Exists in practice an important criterion for which everyone should pay their close attention. This is the safety of the software itself. If we talk about a new slot coming from a proven provider – it will be equipped with SSL encryption technology. This feature will protect the personal data of each player from fraudsters. Yes, and the machines themselves are required to be equipped with a reliable random generator, have a certificate in the asset, issued by an independent laboratory, which tests a product, such as leading experts as Ecogra, Itech Labs, TST, BMM Testlabs.
The modern gembling industry is developing with an active pace, because an increasing number of developers rapidly rise to a new level. And in the process of developing a new slot, a significant analytical work is carried out, the results of which will allow to examine their target audience, the interests of the player himself, the prospect of one or another activity.
So popular methods of modern playing market research there are focus groups, other playlists. They are actively used by providers, and on the basis of the results obtained, the data, the latter are improved by the released slots, introduce new trends to work. All this will allow you to attract new players as domestic and foreign.
Yes, and the developers themselves and further work on traditional games and models of many slots, as most players continue to prefer precisely classic games.