Today, many players and operators are wondering – how to attract young people 2,000 in their gaming institutions? Robert Coppola noted in his speech – it is necessary to pay the maximum attention from casino to the study, both the client himself and the interests of a particular age group.
CONTENT:
-
The following generations of players and modern realities
-
Generation 2000 and business
Generation Y, which is often called a generation of 2,000 or zero – this is a considerable audience, which is born in the period from the 80s and 2000. If you take the statistics of America – the population of born in this period of time leaves a lot of 87 million. It is more than a generation born after the war, baby boomers, when 76 million appeared on the light.
The following generations of players and modern realities
Presumably that in the subsequent fifth anniversary of all the spending of the population on the goods of the everyday group will be focused on Millenilalov. And according to statistics it is half a generation of 2,000 – able-bodied and occupied population, and, accordingly, spending them are huge, already exceed 1.3 trillion dollars a year.
In relation to the game industry, we consider such a term as a “new generation” affecting the generation of 2,000. The most average statistics age Americans at the moment is 37.6 years. Therefore, it is extremely important to know all preferences and tastes, features of the modern generation natives, and how they affect the business, changing him.
Businessmen who know the features and preferences of generation 2,000 as potential consumers of goods / services that simulate them in accordance with the current needs – are obtained in their asset a lot of opportunities in the issue of profit in the Game Industry. But here it is necessary to immediately discard all the broad generalizations, because we are talking about a large group of people – generation 2,000. Among other things, it helps to create gembling experience for each consumer and not lose already existing channels.
Millennialy – generation in the root of their social, the first to be introduced to the social media, having changed not only the usual method of generalization, but also the trade itself in general. This is a generation that is always in touch and all thanks to mobile communications. Among other things, they are endowed with considerable creative potential, generating bright ideas and sufficiently skeptically refer to traditional marketing and corruption. Generation 2 000 leaves the choice precisely on those companies that albeit small in size, but always strive for bright, social.
If we talk on the example, the generation of 2,000 finds game slots and automata as irrelevant, and even worse boring and what is the most important antisocial. And the reason for this, for example, the same accrual / prize. It is them worth attracting something brighter and diverse than to offer as a result of just money.
Generation 2,000 more attracts a joint pastime with friends – they are more interesting to get a subscription to the club or spa, lunch in the restaurant or entrance tickets for example to a modern concert. Positive worldview for generation 2,000, especially men cause board games, for example, all the same poker poker. It is them that they are called social, which are aimed at obtaining and developing a number of social skills.
All modifications in gaming legislation standards, especially affecting the legalization of rates – an important point in ensuring gaming experience for each player. And in order to create a similar institution that is able to interest the generation of 2,000 – it is worth considering a casino as a living, the same as we are, a person. He will constantly change, with him it will be interesting to spend time in communication and therefore it is worth establishing and in the future to implement, develop a transparent system in everyday communication in the Casino Casino Format – Player. It is important to take into account the interests of each player.
According to representatives of 2,000, the main and main proposal from the casino is the space, it is not always impressive and attracting them. Ideally, it should be such a medium that establishes social contacts. For example, in the 70-80 years of the last century, there were shopping centers with such platforms, but at 90 – 00 this is the territory of the casino. Generation of 2,000 does not intend to waste your own time, money in establishments to which they are not attached to.
But which establishment will become the physical environment that is fully able to interest the generation of 2,000 in the next 20 years? If we talk about gambling business, the casino and gembrling market segment – it is important that the latter did not hide anything from the client. Therefore, it is important to adopt and introduce the experience of companies that have already found and apply their keys to generation 2,000.
For example, this is mine to be the experience and practice of Dave & Buster is an union of the restaurant and the halves of the mass of entertainment in one complex. Billiards and Skibar, Modern Video – Games, Aerochokki – All this company has adapted to the requirements and interests of generation 2,000, the desire to find a place to communicate. Here you can find a huge space, and a lot of entertainment focused on large companies.
The presented space has a lot in common with clubs – night or bowling bars, but at its base they have a deeper base. Here are actively intersecting and communicating unfamiliar people. Presented company Dave & Buster and its projects – a kind of mix game and restaurant, places where you can play casino, chat. This is a kind of loyalty program – for 100 dollars, spent on food, the client receives $ 10 to the Drink Bar.
Visitors come to Dave & Buster for interesting and comprehensive communication, where food and drinks, as well as the game are perceived as a concomitant addition. It is on such an organization of leisure and to build the work of the entire institution of the institution – a fascinating interactive game, throughout the complex free Internet, food that can be shared.
And another argument that brought institution in the market leaders – openness, especially valuable for generation 2 000. For example, the Chipotle restaurants manage the network, actively apply Food With Integrity policy. It is manifested in an open demonstration of natural products.
But whether casino is able to become for each visitor to the open center, authentic as chipotle, entertaining and interesting for the visitor as Dave & Busters? Casino has always been the segment that enjoys considerable popularity, but little is interesting for generation 2,000.
Such a situation was observed in relation to art galleries – over the past decade it was downwards that visitors’ attendance was decreased in 18-35 years. Generation of 2,000 perceives the museums themselves, galleries with their own memories of childhood, when they were driving them for boring excursions. Galleries themselves, museums never caused their interest, were the place of social, but boring, where you won’t go with friends.
Museum Hack, New York, attracts a generation of 2,000 in museums, inviting me such a jazz – excursions, which allows you to create a cheerful and interesting atmosphere in a previously closed institution. This also attracts a generation of 2,000 in them, when each visitor can like them in Instagram, tweeter, other social networks. In general, the very idea that comes a review and interest in generation 2000 may in the future turn over the usual on the head. After all, it is so in taste and in the style of generation 2,000.
Another vivid example of a sufficiently boring and fresh pastime for representatives of the generation 2,000 is golf – they practically do not play it, as they do not look at the TV. It’s like with galleries, museums – in the direction of the golf, one company from Denmark was also found, attracted representatives of the generation of 2,000 to this game, making it exciting and active, providing all representatives of 2000, the desired activity and gaming experience.
Generation 2000 and business
It is the generation of 2,000 who performs the element that promotes forward, changes trade and media, as well as the sphere of entertainment. In the States, representatives of the generation of 2,000 are responsible in this segment for more than 1.3 trillion dollars, which they all spend on the purchase of goods of the consumer group, and in subsequent years these indicators are only increasing.
Costs of generation 2,000 are constantly growing and increasing, respectively, and the business itself will grow and develop, introducing new ways and methods to attract customers of this group consumer to their own rows. And here it is important to take into account such aspect – it is important to allocate the main values and a sample of the behavior of the generation of 2,000.
If the gambling establishment itself intends to become an interesting and attractive for generation – it is worth changing the physical component, the content itself. And many integrated resorts are closely engaged in relevant developments and subsequent implementation. For example, Mirage Hotel & Casino, Las Vegas, posted playing tables, slots, InteractivePro ™, equipped with touch panels, accommodate up to 4 players, with a huge selection of games and entertainment. And to attract players from time 2,000 they are increasingly placed in the game area, as in cafes and small restaurants.
The presented innovations and ideas of the casino should be put in priority, as should be a leading priority among operators, attracting into its ranks generation 2000. It is important to pay more attention to the study of the needs of the client, to provide them with the experience of the game that will have the last to.
After all, the generation of 2,000 already dominates the consumer market and from all innovations and changes simply will not leave – the institution should be the most friendly for the client. And so keep your own success and place in the market.
In addition, it is important to resort to the help of qualified statists and market researchers before implementing any innovation, change. And all because the tastes and preferences of the new generation are essentially distingurable from the previous generation, which you have to guess which methods must be implemented to obtain maximum benefit. And the NamAum act and introduce only the hope that the idea does not fail – it is very risky.