The modern game market is one of the most promising at the moment of directions, which is actively developing in the Casino Industry. In accordance with the forecasts of experts – analysts of Juniper Research, in 2021, about $ 1 trillion will be spent on virtual games. And many games go directly on mobile devices.
- Results of 2020 in online gaming vertical
- United Kingdom
- Operators and complexity of their work
- The instability of the legislative base and new limitations
- Ludomania and struggle with addiction
- Fraudulent action
- Payment systems problems
- Investments in game business
So, the representatives of this company Gambling Craf noted in their conclusions – taking into account these perspectives, the gembling sector itself will attract the maximum participants. To occupy a free niche in this direction in this vertical or increase the demand for the service package, it is worth a thorough analysis of the results of 202 years. It is also important to evaluate all possible difficulties for operators as attractiveness for investors.
So in 2020 the society has encountered such a problem as COVID-19, which significantly affected many areas of life, and gambling entered this list. And due to the introduction of quarantine in many states, the Game Industry itself faced many changes. She also had to adapt to new realities to minimize the negative impact of entertainment on the moral / material situation of the player himself, who is constantly sits at home.
But during the period of forced self-insulation, many users have a lot of free time on the game. And it helps many to distract from the problem of a global pandemic and financial crisis, lack of permanent work. To fully appreciate, what is the case in the world gambing market in 2020 – the company’s specialists conducted their market analysis. And in various countries.
So the question is about to legitimize, legalize on the territory of America, on-line games are in the jurisdiction of each state. And in accordance with the federal norms of laws – virtual gambling legalized exclusively in a number of states. And this list is limited to just a few – this is the state of Nevada and Pennsylvania, as well as the famous New Jersey and Western Virginia, as well as Delaware.
According to the research conducted by the Department of Gambling in America, for online casinos, the best, promising staff is NEW Jersey. The level of income from the work of each casino located on its territory was in March 2020 – $ 64.8 million., What pleases local authorities and gives their example for the development of other states. So because these indicators are already focused on many States of America, as well as other states with the developing gembling industries.
According to the results of the research conducted by SURVATION in the direction of the influence of a pandemic on the development of virtual gembling, it was possible to establish the following among 1010 respondents.
So 538 players play online gambling houses, mostly choose slots.
So 64% of the players – visit the casino once a week, play, as before, spending the amount of money within those who have been familiar before the onset of the pandemic.
So, according to the results of research, 41% of the players were registered in new, virtual gaming establishments.
According to the results of the survey, 34% of the players said – the cost of the game increased. As well as a dependence on the game, regardless of that the ground or virtual is a casino.
Having conducted a study of this dynamic, the government itself gave its own installation to each major participant in the game market to apply strict measures to ensure that there are no pathological dependence in the players in the period of forced quarantine. The country simply stopped advertising casino services.
According to the research of the French regulator ANJ – in the 3rd quarter of 2020, the income from the casino rose by 17%. The amount in monetary equivalent is equivalent to 405 million euros. True, tightening the quarantine period led to an increase in the number of dissatisfied players. And therefore it is worth noting that in comparison with the results of the 2nd quarter in 2020, the increase itself was in the percentage ratio of 25.2, but when compared for the same period, 2019 – these indicators in the percentage corresponded to 17.1.
In virtue of the situation with the pandemic and the spread of COVID-19, states were introduced in the state, and on his background, gembling was simply banned. At the same time, the prohibition spread both offline and online games. The game themselves came under the ban, even if it concerned remote entertainment to protect every citizen from financial losses or a significant reduction in its income part.
The decision itself did not find support from the Latvian Chamber of Commerce, as well as from the Association of Gambling Online Games. But the state rejected a list of proposals and compromise, favorable by both parties, solutions. And because all licenses for game operators are suspended. So permission to conduct a game business for all operators is suspended to a certain date, but the Optibet itself appeals in the highest judicial instance of the state – in the Constitutional Court.
The Belgian government itself is also puzzled by the issue of protecting its own citizens from gaming dependence, as well as desire, minimize spending on virtual games and entertainment. True, tough measures established in the state, such as, for example, in Latvia, were not introduced, the vertical casino itself and further functions, the only way restrictions were introduced by the state – they affected the size of the player’s deposit on each license site. And so the amount of spending on the game does not exceed 500 euros per week.
It was in this country that a surge of demand for virtual rates and slot machines fixed. But with all this, the state introduced a restriction on the expenses on the Internet – the amount should not exceed 459 euros per week. Thus, according to experts entering the Association for Gambling and Rates, such steps are not appropriate, as they activate the work of illegal sites. It is the last to ignore the restrictions presented in the state, attracting dissatisfied players to their expanses.
It was in Denmark that a decrease in spending on the game during the administered quarantine. And the income from the game sector in the country fell on 32. 8%, up to $ 183.5 million. At the same time, the best figures gave exactly virtual gembling – here the increase was 6.2%, to 106.4 million. dollars. The worst options showed the ground gaming houses, because the level of income fell to unreal, according to many marks of $ 2.5 million.
It also recorded a decrease in the number of gambling players, and the indicators amounted to 17.7%. And such statistics of analysts of Gambling Craft explained by the introduction of strict rules in the direction of casino advertising and other game establishments, their services, and other innovations.
And as a result, on a given background, all operators on the line of establishments have several times reduced their own investments, injections to the scope of marketing. And the amount of abbreviations amounted to 20.1%, to 6.6 million. Euro. Reduction touched even such favorite players for bonuses and other prize sentences.
The epidemic and pandemic had a negative impact on each country, the state on the planet, including those who have not been introduced on their territory strict quarantine, limiting the personal safety measures.
And so during the decline in the global economy, most game operators have encountered a mass of problems, new and old. So the latter conducted a survey of about 50 gembling companies as immigrants from the CIS countries and European countries, and were able to identify the 5 most common problems.
In order to fight with the consequences of the introduced locked, states are actively implementing strict measures and restrictions. This also appeared on the game industry and here already regulatory authorities or canceled the license issued earlier, or reduced the limits, other restrictions in the activity, such as a ban on casino advertising.
On-line gambling is a rather tagged piece in the gaming industry, with huge perspectives, especially when land places are closed, as well as gaming rates. And here, many operators work in the condition of increased competition.
To maintain high earnings, and ensure its stability, it is necessary to increase their investments in business, the size of which is almost half the future, alleged income. And at the same time, taking the analysis of the gaming market as a basis, it can be concluded – large operators were able to retain the filled niches behind them. For example, the Play Fortuna casino operating on the market since 2012 and is further considered the largest operator in the game market. And all due to the fact that he sent her efforts to preserve the loyalty of old players, like new steps to attract new.
The game is based on the principle of responsibility, and the companies warn – dependence on the game grows quickly. But, however, in the conditions of modern realities, self-insulation of these measures in practice is not enough. And therefore, many online institutions in the urgest order in their work are activated by all new, modern passages. For example, the latter track the behavior of each player, and lead to observation on its adequacy in the game.
Also one more in the market trend is the introduction of a self-mixing system. And here the player himself can enter his data on the black list of online institutions, so that it is so to protect yourself from the game, financial losses. For example, in the UK there is a special list that matches Gamstop, and the presented service base currently includes about 50,000 names.
So owners. At the same time, according to statistics, about 85% of operators talk about the so-called bonus hanter – players, which in the game hunt for bonuses and are trying to quickly get rich. Such professional players can raise many accounts to their name, use bonus offers bypassing all casino rules, causing considerable damage to the last. So in the list of fraudulent techniques operators call and frod.
As part of the fight against these negative phenomena, many operators attract the best specialists, allocate considerable resources. In the program of combating game dependence, operators and developers introduce new technologies that previously used for mobile phones, smartphones. So, for example, identification goes on fingerprint. Either biometric person identification.
So the owners of the online business work in practice with many payment systems, and rarely face the problem of failure in the system. But the essence of the problem is that at the state level, regional restrictions in the reception of funds, delays of payments, conducting other monetary operations.
Many operators note that most payment systems are introducing considerable commissions for gaming business. For example, the banks themselves can turn off the casino from their maintenance, leaving this right. And if the game establishment, the casino is prohibited at the level of the law in a particular state – the operators are difficult to maintain their work in this legal area.
In accordance with the results submitted in the report of the American company Grand View Research, the annual income from the game sphere will increase in its increase by 11.5%. These forecasts allow you to say that investing in gembling – projects – the most promising, pay off in a short time. And investors in the framework of the receipt of passive income allocate finances for successful projects, or acquire shares of online gaming establishments.
According to the statements of the representatives of Gambling Craft, independently of the forms of investment, each depositor puts forward to any gembling – project specific requirements. The main thing is that the operator has worked legally, has at his disposal a license. After, each project opens the entire set of own services – gambling, coming from licensed suppliers, a profitable program of bonuses, tournament competitions, and necessarily operational technical support service. And plus the investors themselves pay considerable attention to the fact that the projects themselves envisage and new, promising directions in work, namely the following.
Mobile gembling. For 2017-218, the volume of gembrelov, which use mobile versions of the casino, increased by 117%. At the same time, the proportion of unique, mobile format, users, users, and already in 2019, their number is equal to 5.11 billion.
Therefore, many initiators engage in the program attracting players mobile advertising. And this all once again confirms that mobile gembling itself has considerable potential, huge prospects. Professional analysts of RESEARCH AND MARKETS. They predict that in 2020, the global market of games will attract $ 79.5 billion in their assets., of which 42.6% will fall on mobile gembling.
VR technology. This is another direction, which is an additional / virtual reality system, stimulating the development of the online casino itself. So in 2021 a large amount from the online bets made on Gambling. And all because according to preliminary estimates of about 100 million users will apply this system in the framework of the purchase on the network.
While the exact figures are not named for the casino industry, but experts say that VR format games can be completely replaced by 3-digital slots from the market. And in the near future, in the next few years. But at the moment, experts are not yet called accurate dates.
Artificial intelligence. This is the most promising, but quite risky in the investment project. So the introduction of unique neural networks in the casino on the expanses of this market will result in personification of the services provided. And all through the study of the behavioral mechanism of each player, the development of the most effective method of interaction with the latter.
New algorithms will allow you to maximize the maintenance of each user, because the trained bot will greatly solve many problems, reducing the cost of human resources from the sphere. But, probably, the most important thing is that the AI will play an important role in keeping every user on the playground. This will make it possible to make the work of each casino more perfect, simple, even saying not so difficult, as it may seem on the first pairs.
Cryptocurrent. It is also one of the unique payment tools that will allow each player to instantly make its capital in the game, even withdraw the won amount without a procedure for mandatory identification, personality confirmation. And support for the development of this area will allow many players to attract many players to the playground, which in all try to preserve their anonymity. And with all the advantage of this direction, analysts say – the proportion of the very cryptocurrency will grow, but gradually. However, it will not wipe the classic options for payments from the market, which in principle gives each player the opportunity to choose that it is more familiar to him. Even say more convenient.
Summing up, we can say that in 202, operators online casinos will face a mass of problems, new features and risks, which are due to a decline in the world economy on a pandemic background. But world participants were able to adapt to new realities and development opportunities.
On a given background, many investment projects continue to grow in the sphere of games, because the contributors themselves inspired many forecasts regarding the development of this market. After all, with a competent market analysis, as well as an investment project, the amount of the contribution may grow several times.